Google analytics is a very powerful tool. It provides the user with the ability to monitor your website traffic in extensive detail. You can track how your guests navigate your website and my favourite part, where the hell they come from. Google’s webmaster tools also allows you to see a brief overview of the “Top Search Queries” people are using to find your website which can help give you an overview on if your SEO strategy is working.
Sometimes the results can be quite interesting.
I love looking through my top queries, you sometimes get some amazing long tail key phrases that people are somehow finding you for. For example I am found for the following:
“executive ball clicker” => Position 2
“hell clicker” => Position 16
and my personal favourite… “my girlfriend’s mother” at a strong 15th position
I am not the only one to notice these interesting results a few friends of mine have been found for some… interesting tags like “fat people f**king“, “fat people hugging” ,“f**king fat f**ker hugging” and the amazing “young boobs“. In each of these occasions the site has nothing to do with the phrases mentioned.
I guess these, and many more freak occurances, show how easy and potentially useful long tail key phrases can be in drawing fresh traffic to your website. If one would apply only the simplest of a range of certain keyphrases in content more regularly, I could image some very strong results may come out of it in the long run.